London, 22 October 2026 – Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands’ leading telecommunications providers, has selected its award-winning Synamedia Go to power the Odido TV streaming service. With Go, Odido will migrate its existing TV subscribers to a modular, cloud-based SaaS platform while maintaining continuity for its customers.
Synamedia Go provides everything operators need to run premium video services, from content discovery and multi-DRM security to subscriber management, analytics, and ready-made apps. Go helps operators capture attention, personalise the viewing experience and keep subscribers engaged throughout their lifecycle.
Johan Van Den Branden, Chief Network and Operations Officer at Odido, said: “Our ambition is to deliver a more innovative and compelling TV experience that keeps pace with our customers’ evolving expectations. With Synamedia Go, we can introduce new experiences faster, create more opportunities to engage viewers and grow revenue, all while simplifying operations. Just as importantly, Synamedia’s proven expertise in large-scale migrations gives us confidence that we can make this transition with minimal risk and without disrupting our customers’ viewing experience.”
Steve Reeves, Chief Revenue Officer at Synamedia added: “Odido has a clear vision for the future of its TV service, and Go gives it the flexibility to realise that vision at its own pace, without disrupting the experience for existing subscribers. This is exactly what we designed Go to do: help operators move beyond legacy technology to a more flexible, modular foundation that simplifies operations and makes it easier to innovate, adapt and unlock new revenue opportunities.”
Synamedia Go gives Odido a flexible foundation to evolve its TV service as its business and customer needs change. Go’s AI-powered modules enable Odido to introduce new capabilities, as and when it needs to, including personalised recommendations and automatically generated short-form feeds. This flexibility allows Odido to bring new experiences to market faster and accelerate time to revenue.
About Odido
Odido is one of the leading providers of mobile telephony, fixed internet and television for both consumers and business customers in the Netherlands. At Odido, people are key. Every day, the company is committed to enabling people to participate. That is why Odido offers its customers access to the best available technology and the most innovative products through both fixed and mobile networks. Both networks have won multiple awards and are among the top global networks. Odido has 119 shops across the Netherlands.
For more information visit odido.nl or newsroom.odido.nl
About Synamedia
Synamedia helps Pay TV operators, telcos, broadcasters and streaming platforms retain and grow subscribers, reduce CAPEX and OPEX, and create new revenue streams through integrated SaaS solutions. Built on more than 30 years of video technology heritage and trust, media operators can adopt what they need, when they need it, without replacing what already works, and add new solutions as their business evolves. Synamedia is headquartered in the UK.
