beIN teams up with Cognacq-Jay Image and Synamedia to launch a 4K UHD World Cup channel in the cloud
LONDON and PARIS – 14th February 2023 – beIN Media Group (‘beIN’), the global sports and entertainment broadcaster, added a 4K UHD channel to its OTT platform, beIN CONNECT, to stream the FIFA World Cup Qatar 2022TM with the support of Cognacq-Jay Image and using Synamedia Quortex’s just-in-time processing.
With Synamedia’s SaaS-based solution and Cognacq-Jay Image’s team of experts, beIN was able to quickly launch the 4K UHD channel to live stream the World Cup matches to subscribers in 24 countries across the Middle East and North Africa (MENA) with low latency and high image quality.
beIN selected Cognacq-Jay Image and Synamedia after the two companies had demonstrated the ability to set up a HD channel in the cloud in under 90 minutes. As Quortex becomes more deeply integrated with Synamedia’s broader Video Network portfolio, the beIN deployment also incorporates Synamedia’s industry-leading Vivid compression module for the first time.
Cognacq-Jay Image’s team of experts optimised the QoE of the service’s head-end and had responsibility for secure workflows, the transformation of content, and 24/7 operations, as well as using Quortex to distribute content on all OTT channels in seconds.
beIN’s 4K channel, now a permanent addition to its OTT offering, complements its use of Quortex for just-in-time streaming of several dozen entertainment and sports channels in the MENA region. Synamedia Quortex ’s multi-tenant SaaS technology builds video streams on-the-fly, matched to beIN viewers’ locations, devices and time zones. It dynamically adapts to fluctuations on network infrastructure and audiences demand, automatically scaling cloud resources up and down, leveraging spot instances that take advantage of spare cloud capacity at a fraction of the typical cost, while maintaining quality of experience. With more than 20 free-to-air games, expectations were high, but Cognacq-Jay-Image, with Synamedia, was able to meet beIN’s expectations thanks to its expertise in streaming high-profile sports events.
Marc Baillavoine, Senior Director of Cloud Products, Video Network at Synamedia, said “As the exclusive broadcast rights holder of the FIFA World Cup 2022 across 24 countries in MENA, beIN wanted to deliver a stellar 4K UHD experience to its subscribers. beIN is one of the first customers to benefit from the closer integration of Quortex with Synamedia’s portfolio of video processing and delivery solutions.”
Philippe Bonpunt, Director of Cognacq-Jay Images, added, “We were delighted to partner with Synamedia to support beIN’s FIFA World Cup Qatar 2022 TM streaming goals. We deployed an extremely responsive support and oversight team that worked with Synamedia Quortex’s flexible solution to satisfy the viewing demands of such a huge number of football fans. We look forward to continuing our collaboration to deliver more great viewing experiences for beIN in the future.”
About Cognacq-Jay Image
Cognacq-Jay Image has been providing services in the audiovisual field since 1996. Its services have since constantly evolved to cover today the entire technical field of media processing and their exposure.
Whether through the transfer and processing of files, playout services, the management of digital platforms or customer technical assistance, Cognacq-Jay Image has been the technical partner of reference for the deployment of audiovisual services for more than 25 years.
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Oceane Presutti – Cognacq-Jay Image
We’re trusted by service providers and content owners to protect, enrich, and deliver video. The flexibility and agility of our cloud products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband and streaming video platforms, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.