Synamedia’s Padrines: television advertising still works
Television advertising is still the most effective medium for the promotion of products and services, according to Synamedia’s chief executive Yves Padrines.
About Synamedia
Synamedia is trusted by service providers and content owners to deliver, enrich and protect video and manage broadband services. The flexibility and agility of the company’s cloud and SaaS products enable customers of all types and sizes to launch, monetize and scale services at speed. The award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, anti-piracy solutions, and video network solutions for processing, distribution and delivery. Synamedia is backed by the Permira funds.
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