Nextv Ad Europe

The 3rd edition of the Nextv AD Europe will be held on the 10th of May 2023 in Prague. Nextv Ad Europe 2023 will bring together the whole TV advertising ecosystem to explore the latest developments in TV advertising and how programmatic and TV strategies integrate.

Our Florent Millecam will be speaking in a panel session “Telcos in the advertising space: Addressable TV on set-top boxes” on Wednesday,  May 10, 2023, 11:00 AM – 11:55 AM (CEST)

• Deploying addressable advertising on pay TV reception
• Revenue sharing with TV networks and tech partners
• New ad formats for linear and catch up: channel switching, new screen
• Beyond geolocalisation: new opportunities for audience segmentation

Other confirmed speakers on this panel are as follows:

• Albert-Jan Tebbe, Director Advanced Advertising – Liberty Global
• Ran Yanay, VP TV and Media – CETIN
• Dominik Krzysztofek, Chief Strategy Officer – Swisscom/blue entertainment
• Emmanuelle Godard, Digital Marketing and Innovation Director – Canal + Brand Solution