Our Director, Business Development, Advanced Advertising, Jeremy Bradley will be speaking in a session on “TV for Pay TV Operators” on Tuesday, 31 May 2022 at 12 CEST
- Addressable TV ad for cable, DTH, IPTV and OTT
- Revenue sharing with TV networks and tech partners
- New ad formats for linear and catch up: channel switching, new screen
- Upscaling ad campaign performances through third party data integration & CRM onboarding