Connected TV World Summit 2026

The Challenge: Agility and Speed

For too long, the Pay TV and OTT space has been held back by a “Hardware Trap”. Legacy devices create a significant agility challenge, where launching a new service or updating a user experience takes months of complex setup and third-party app store approvals. Operators face a critical choice: continue managing fragmented native codebases or find a way to achieve genuine market pace.

The Answer: Synamedia Senza

Senza is the latest and most advanced Synamedia platform that enables you to deliver disruptive TV and entertainment experiences by leveraging cloud and web technologies. By shifting the heavy lifting from the local device to the cloud, Senza allows you to move from idea to app in weeks, not years.

Senza High-Performance Priorities:

• Speed to Market: Use existing web developer teams to deploy and iterate with unparalleled efficiency.
• Total Control: Maintain absolute authority over the content your customers consume. Launch new features and content instantly, bypassing the lengthy and restrictive approval processes required by third-party app stores.
• Own the Customer Relationship: Own the end-to-end customer relationship by leveraging 1st party customer data for effective personalisation and monetisation.
• Increase Reach: Unlock new markets and segments without being tethered to specific hardware limitations.

Synamedia is proud to power this next-generation platform, ensuring you remain the gatekeeper of your brand identity and your audience.