5 principles of
metadata enrichment

In today’s fragmented industry, video providers are increasingly encountering competition from super-aggregators. Synamedia’s Go.Enrich metadata enrichment tool can bridge the competition gap by offering more choices and viewing options.

The 5 principles

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Principle 2
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Understanding
the values
Understanding
the values

Enrichment improves
the user experience

Before diving into the basic ingredients of successful metadata enrichment, get to know all the values it brings to the table: from more accurate and comprehensive searches to more reliable recommendations.

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Principle 1
Principle 3
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Not just a
manual job
Not just a
manual job

Automation and
AI are a must

Metadata is always evolving, making it near impossible to work solely with manual processes – not to mention time-consuming and resource-intensive. Your enrichment strategy should involve both automated and manual techniques – including natural language processing, machine learning and manual auditing.

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Principle 2
Principle 4
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Enrichment
isn’t
plug-and-go
Enrichment
isn’t
plug-and-go

Treat it as a process

The changing nature of metadata means that enrichment should be treated as a process. To ensure it leads to effective outcomes, this involves establishing clear guidelines and standards from the offset to increase your efficiency.

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Principle 3
Principle 5
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It’s not
one-size-fits-all
It’s not
one-size-fits-all

Not all tools are
created equal

In the vast landscape of metadata enrichment tools, there’s a plethora of options, each with its own unique strengths and limitations. From convenient web-based applications to more intricate, time-expensing software platforms, it’s important to find one that strikes the balance between efficiency and effectiveness.

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Principle 4
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Collaboration
is key
Collaboration
is key

It takes a village

Effective metadata enrichment requires collaboration among subject matter experts, data managers, and stakeholders. Working together, they each play a crucial role to ensure enriched metadata meets the needs of both the service and its users.

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The 5 principles

Click the principles to find out more

Understanding
the values
Enrichment
isn’t
plug-and-go
Collaboration
is key
Not just a
manual job
It’s not
one-size-fits-all

Engage and
keep your
subscribers

Following these principles can deliver significant benefits to your business, from more discoverable data to better data governance. Go.Enrich from Synamedia can maximise the depth, originality, and quality of your metadata to enhance your video service’s user experience.

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