Aug 27, 2019
Synamedia hires former BBC Studios executive Scott Kewley to lead its addressable advertising and data monetization business
Scott has extensive experience in the media and entertainment sector, having worked with tier-one consumer brands and developed strategies and solutions for using data-driven insights to drive revenues. He joins Synamedia from UK OTT aggregator TVPlayer, where he was MD. Before that he worked for BBC Studios (formerly BBC Worldwide) as a senior executive charged…