Synamedia intros Iris to cash in on TV ad “goldrush”
Aiming to unlock new revenue streams and create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers, Synamedia has introduced the Iris addressable advertising solution.
About Synamedia
We’re trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetise, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, intelligence-led anti-piracy, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.
Twitter: @SynamediaVideo
LinkedIn: Synamedia
