Reaction to Netflix ad tier

Reaction to Netflix ad tier

Netflix last week revealed more details of the cheaper ad-supported subscription plan, in partnership with Microsoft. What impact will it have on connected TV advertising and the wider industry, and how successful might it be for Netflix?

About Synamedia

We’re trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetise, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, intelligence-led anti-piracy, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.

Twitter: @SynamediaVideo

LinkedIn: Synamedia

Sign up to Synamedia events and news