Industry analyst Paolo Pescatore shares his insight on IBC 2022 with Synamedia

We caught up with our old friend Paolo Pescatore (@paolopescatore) to get his take on the key trends and hot topics that were on show at IBC ’22.

From the importance of business models during a snowballing global recession (hint: advertising), through the value of partnerships, 5G, and the importance of ultra-low latency while delivering 4K and 8K, and more.

Always good to hear your take Paulo and thanks for the chat.