The Future TV Advertising is the global leading event series focused on driving innovation in television advertising. Each conference typically attracts an audience made up of media owners, pay-tv operators, advertising agencies, brands and ad tech firms, who turn up to join in the debate on how to evolve television to be better traded, targeted, data-led and measured.
Our Scott Kewley will be joined by experts from Sky, Liberty Global and Videonet in a panel session on “Delivering 100% addressable reach, then managing it” – Thursday, December 9 at 12:35 GMT
We consider the value of set-top box viewing data as a guide to consumer interests and purchase intent, and ask what other first-party data can be leveraged to ease small and medium Pay TV operators into the addressable advertising business. We want to know how the TV industry achieves 100% addressable TV household coverage and whether this requires Project OAR style, Smart TV-centric initiatives as well as Pay TV deployments. How do we harmonise audience segments and data processing, and unify addressable campaign management and measurement across a growing number of competitive addressable TV footprints? We seek views on how to make ‘100% addressable reach’ easy.