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Aug 12, 2020
Can Addressable Advertising Fix TV’s Ad Breaks?
The drive to addressable television advertising lags behind digital media. Closing that gap depends on the right technical and business solution
Aug 12, 2020
Synamedia debuts Iris, a new addressable advertising platform
Synamedia is introducing Iris, a new addressable advertising solution aimed at pay TV operators and broadcasters along with OTT and hybrid service providers.
Aug 12, 2020
Synamedia Iris Tackles Addressable Ads to Unlock New TV Commercial Revenue
The platform will help broadcasters and others combat the erosion of ad revenue to digital
Aug 12, 2020
Synamedia intros Iris to cash in on TV ad “goldrush”
Aiming to unlock new revenue streams and create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers, Synamedia has introduced the Iris addressable advertising solution.
Aug 12, 2020
Synamedia announces TV addressable advertising solution
The Iris solution promises to help create compelling advertising propositions to reach specific TV audience segments.
Aug 12, 2020
Synamedia sets the scene for a new TV ad goldrush with launch of Iris addressable advertising solution
Synamedia today introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams.