Nov 17, 2020 - Nov 18, 2020
Nextv Series Europe & CEE
The drive to addressable television advertising lags behind digital media. Closing that gap depends on the right technical and business solution
Synamedia is introducing Iris, a new addressable advertising solution aimed at pay TV operators and broadcasters along with OTT and hybrid service providers.
The platform will help broadcasters and others combat the erosion of ad revenue to digital
Aiming to unlock new revenue streams and create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers, Synamedia has introduced the Iris addressable advertising solution.
The Iris solution promises to help create compelling advertising propositions to reach specific TV audience segments.
Synamedia today introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams.