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Nov 17, 2020 - Nov 18, 2020

Nextv Series Europe & CEE

Virtual Event

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Sep 8, 2020 - Sep 11, 2020

IBC Showcase 2020

Virtual Event

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Aug 12, 2020

Can Addressable Advertising Fix TV’s Ad Breaks?

The drive to addressable television advertising lags behind digital media. Closing that gap depends on the right technical and business solution

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Aug 12, 2020

Synamedia debuts Iris, a new addressable advertising platform

Synamedia is introducing Iris, a new addressable advertising solution aimed at pay TV operators and broadcasters along with OTT and hybrid service providers.

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Aug 12, 2020

Synamedia Iris Tackles Addressable Ads to Unlock New TV Commercial Revenue

The platform will help broadcasters and others combat the erosion of ad revenue to digital

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Aug 12, 2020

Synamedia intros Iris to cash in on TV ad “goldrush”

Aiming to unlock new revenue streams and create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers, Synamedia has introduced the Iris addressable advertising solution.

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Aug 12, 2020

Synamedia announces TV addressable advertising solution

The Iris solution promises to help create compelling advertising propositions to reach specific TV audience segments.

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Aug 12, 2020

Synamedia sets the scene for a new TV ad goldrush with launch of Iris addressable advertising solution

Synamedia today introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams.

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Pirate gateways: assessing the triggers for sports piracy

Stopping piracy before it starts