Showing all content
Research by video software provider Synamedia has found that 51 per cent of sports fans watch pirated sports streaming services at least once a month, despite 89 per cent of consumers having a subscription to a pay-television or OTT service.
An online study conducted with 6,000 sports consumers between the ages of 18 and 64 across ten markets in the Americas, Europe and Asia was released this week by Synamedia.
While almost all worldwide sports fans have a pay TV and/or subscription streaming service, a sizable number -- over half -- also watch sports services on pirated platforms at least once a month.
Over half of sports fans in 10 countries watch pirated services at least once a month, according to research carried out for technology firm Synamedia by Ampere Analysis.
Synamedia has announced the first of a series of reports designed to broaden understanding of global sports piracy in order to protect the value of sports rights.
Just 16% of respondents in new report do not use illegal services to view live sport.
Hosted by TV Technology
Jointly hosted by Synamedia and Ampere Analysis, this webinar will present brand new, groundbreaking research into the viewing habits of sports fans across 10 countries.
Synamedia today unveiled the first in a series of trailblazing reports designed to broaden understanding of global sports piracy in order to protect the value of sports rights.
Understanding sports fans and what drives their behaviors